Caliu Market Research & Hygiene

Emerging markets are economies of scale that are in the process of rapid growth. Such markets are a good opportunity for expansion and growth. 

Key emerging markets like India, Brazil, Argentina, Poland, Turkey or South Africa can be among the largest economies globally that are still developing their market regulatory frameworks for some industries. 

Navigating in these complex and often inconsistent regulatory environments is a challenge for businesses which might invest large amounts of resources and fail to open up in such markets.

We are here to provide:

  • Define the right pricing strategy 

  • Refine audience targeting and identify the right opportunities for growth in an emerging market

  • Define a right strategy to legalize an entity and operate around legal uncertainties

  • Define the right digital marketing strategies and partnerships to help reach the target audience keeping in mind the restrictions on marketing for category

  • Help fuel performance marketing led growth.

We will help choose the right partner for your business based on your company's size, industry, licenses and targeted jurisdictions.

— Caliu Team